Chaos Esports Club is best-known for their Dota 2 team which advanced all the way to the grand final at 2016’s The International (TI). However, their other teams also achieved great success across Rainbow Six Siege and CS:GO.
This year was filled with ups and downs for our organization; however, overall we enjoyed satisfactory results. Unfortunately, the COVID-19 pandemic hampered their financial growth significantly.
1. MarKE
Chaos Esports Club was an influential team prior to the pandemic’s outbreak. Debuting on the CS:GO scene in 2018 with a Swedish lineup, Chaos quickly made waves by featuring players such as steel who led them to 9th-12th placing finishes at two major events.
In 2019, the organization adopted a North American roster, led by Josh’steel’ Nissan. Players such as Erik “Xeppaa” Bach, Jonathan ‘Jonji’ Carey, and Nathan ‘leaf’ Orf were featured. Together these three provided more disciplined approaches to playing and ultimately gained some significant victories for themselves and the organization.
Highlight of the matchup against Evil Geniuses in IEM qualifying was MATUMBAMAN’s performance as mid laner; his steady play has made an impressionful statement about online play and should be picked up quickly by another organization – as an icon in his own right he truly belongs.
2. mCe
Chaos Esports Club founder mCe, better known among fans, is well-regarded in the Dota 2 community for his impeccable style and sartorial tastes. mCe dedicates time and energy into his clothing choices not just for marketing reasons but also as a way of building connections between players and fans.
He has done an exceptional job at building his team and creating an enjoyable working environment for them all. Although their competitive results may not have been impressive, he managed to attract a large following for their organization and keep people interested in its brand.
mCe has had an uneven year competitively, yet still managed to secure some first-place finishes at WINNERS League, Funspark 2020, and IEM Beijing. His roster can compete at the highest levels.
However, they appear to be looking to leave the competitive scene surrounding Valve’s FPS behind and it will be exciting to see which team steps forward to sponsor former Chaos EC members.
3. Vanity
Denise Matthews aka Vanity left her mark on pop culture like no one else during the ’80s as a singer, model, actress, dancer, one-time protege of Prince and later an evangelist for her religion.
Vanity is part of the GG Group, which recently acquired Chaos Esports Club’s North American and European Rainbow Six Siege teams. Co-owned by rappers Logic and Pusha T along with leaders in entertainment media fashion technology and professional sports GG Group recently expanded their esports footprint further with this acquisition.
New-age esports organizations are taking an unconventional approach to marketing themselves and engaging their players and fans by teaming up with an apparel brand to produce custom branded clothing for players and fans. From hoodies and joggers to performance t-shirts, the items can be found both at events hosted by their organization as well as online. Similar strategies were employed by compLexity Gaming and FaZe Clan who both have clothing lines produced through H4X which help establish connections beyond the realm of traditional sponsorship deals.
4. CorruptedG
Chaos Esports Club has become one of the fastest-growing teams in CS:GO this year. Their rise has seen them take down giants such as FURIA, Team oNe, and Triumph while winning events such as WINNERS League 2020 or Funspark 2020 and more. These victories have helped Chaos expand both financially and professionally.
CorruptedG was part of Digital Chaos, who placed second at The International 2016; since then, he has retired as a player and serves as head coach of EG’s Rocket League squad.
CorruptedG, one of the leaders on Team EG’s coaching staff, recently led them to a fifth place finish in RLCS Season X and earned them an extra $35000 prize pool boost as a result of this effort.
