South Korean tech brand Samsung is expanding their presence in competitive gaming by signing on as sponsors of both Gen.G League of Legends team and Legacy Esports esports team.
North American esports club will use Samsung Galaxy devices in tournaments and broadcasts, with the brand also sponsoring gaming content creators within its ranks.
Samsung Blue
From its inception as a noodle supplier in the early ’90s, Samsung has used the soothing blue oval as their logo, symbolizing both their evolution into an international empire as well as their capacity to adapt with time.
Back in the present, Samsung’s esports roster consists of players that have found SoloQ success alongside those that were once part of LG LC team. Yet this diverse group exhibits competence and capability. For example, during Champions Spring Week 2, they would execute compositions focused around cross-map ultimates and crowd control to form formidable competitive matches; midlaner Crown and support Luna only made this point stronger.
Samsung White
Samsung Electronics is one of the world’s premier technology companies, renowned for its groundbreaking products and marketplace success. Annual profits exceed billions, while design is at the center of its corporate culture.
Korean team Samsung White was widely anticipated as the favorite to win this year’s League of Legends World Championship and they delivered by defeating back-to-back champions SK Telecom T1 3-0 in a finals series and taking home both the Summoner’s Cup and $1 Million prize money.
The team’s dominance began before the games even began in champ select, where their deep champion pool and emphasis on vision control made them virtually unbeatable. But their true strength lay in their play style and execution that were on full display throughout the tournament.
Samsung Galaxy
Samsung’s big-screen flagship, the Galaxy S22 Ultra is packed with impressive features that combine beautifully: S Pen support, 6.8in screen size and an expansive battery.
Apple and Samsung engage in a competitive struggle that never ceases, with Apple favoring vertical integration and product proliferation while Samsung favoring outsourced innovation. Being the world’s most valuable tech company, Apple can teach Samsung much about how to win this war.
Samsung currently features an intriguing blend of rookies and veterans, but with improved shotcalling and in-game flexibility they could potentially emerge as one of the premier Korean teams. They must focus on improving both their macro game strategy and champion pool for this to happen.
Samsung Gen.G
Samsung Esports announced that all their League of Legends, Heroes of the Storm and PlayerUnknown’s Battlegrounds teams have been rebranded under Gen.G, including 2017 World Champions Samsung Galaxy who will now compete as Korea’s third seed at Worlds 2020.
Ruler has been with Gen.G since it began as KSV eSports in 2017, leading them to victory at both the 2022 LCK Summer Split and Worlds main events.
Kim “Life” Jeong-min rounds out the squad as an all-around support player, featuring in diverse champion pools while excelling at teamfight engage positions. In December, they announced a partnership with gaming brand NETGEAR; providing routers at their Seoul HQ as well as featuring prominently on their shirt.
Legacy Esports
At PAX Australia’s technology park, Legacy Esports and Turkey’s Ex D are engaged in an intense League of Legends semifinal match-up. After months of one-dimensional Oceanic League competition, new heroes have arisen to change its narrative and lead Legacy into victory.
Legacy has quickly established themselves as one of the top teams in OPL 20-20 and have shown they can compete on an international stage. Their recent success is particularly impressive given that their previous incarnation (Dire Wolves) only existed briefly. Samsung provided Legacy with NVMe M.2 SSDs and curved gaming monitors to aid their performance on the battlefield while Phoenix provided assistance in creating its LeagueSpot platform as part of an educational program for schools and community groups looking to set up an esports program.
