If you are thinking of running an esports tournament or starting an esports business, there are a few things to take into account when planning the event. These include the venue location, budget allocated for it, staff costs and necessary technology required for providing an exciting gaming experience.
Entering the esports industry can be an exhilarating prospect, but it’s essential that you do your due diligence first and create an accurate financial projection of your business model. Doing this will allow you to assess if your idea is feasible and what potential profits could be achieved.
The esports industry is growing exponentially. Teams and streamers are reaping millions of dollars, while companies are even providing funding to aspiring entrepreneurs with an esports concept.
Many colleges and universities are creating esports programs, awarding scholarships and building esports arenas. Ohio State University was one of the pioneers in this space; in October 2019, they opened an esports facility inside Lincoln Tower residence hall.
Joey Gawrysiak, director of esports at Shenandoah University in Virginia, recommends finding space on campus. He suggests reaching out to student groups who will use it and getting their input on design and construction processes.
Once you’ve identified an ideal space, it’s time to organize esports events. Take into account both the size of your audience and what games they are most likely to enjoy. For instance, if you have older gamers on board, a chess tournament may appeal more than a Fortnite battle.
At esports events, spectators often prefer to view the action on a large screen. Auditorium or theater seating works best here but you can create layouts that work with any size space.
Your esports venue requires an efficient and reliable power supply. This is particularly critical when setting up a game system or hosting a large tournament with hundreds of attendees plugging in their computers. Furthermore, make sure you have a backup plan in case of power outage.
As with any venue, having a reliable and fast internet connection is essential. Venues host games that are streamed live from players to fans at home, so having an adequate connection will keep patrons contented and engaged.
A central location is essential for esports, as many spectators will travel from far and wide to watch their favourite games. Ideally, the venue should be situated near a train station so that viewers can easily get there.
The esports industry provides venues with an exciting way to generate revenue. This can take the form of membership fees, rentals from event organizers, sponsorship opportunities and advertising alongside online streams.
No matter the crowd size or number of games played, event staff is necessary to direct visitors and players to their designated areas, check in, keep scores and time, as well as assist with food & beverage sales. Costs associated with these employees will vary based on factors like crowd size and event complexity; so make sure you have sufficient funding before committing to running an esports tournament.
