One of America’s oldest esports teams has taken steps to expand their audience reach by rebranding under their sister sports team’s banner: Dallas Cowboys esports team rebranded alongside impressive new logo.
Complexity Gaming has officially joined GameSquare Esports Inc, an international gaming and entertainment company headed by NFL owner Jerry Jones and billionaire real estate developer John Goff. This deal allows GameSquare to invest further in Esports content creation and events.
Complexity Gaming, established in 2003 and owned by Dallas Cowboys owner Jerry Jones since 2004, is one of the oldest and most renowned esports organizations. Since 2003, they have fielded teams across various games to win numerous championships – many as early as 2004! Since 2003 they have won several accolades over time as they continue their mission for excellence in esports competitions.
Team roster includes some of the finest players worldwide, such as Jordan “n0thing” Gilbert and Spencer “Hiko” Martin, both with long lists of accomplishments including winning numerous Counter-Strike tournaments.
Complexity has an impressive social media presence. They strive to produce engaging content that connects with fans and makes them feel part of the team, while their approach to esports stands out from traditional sports in its approach to reaching new generations of gamers. Given that esports is still relatively young industry with limited audiences, Complexity have implemented an aggressive content franchise model as well as rebranding strategy with their sister sports team to increase fan engagement with Complexity’s content franchises and reach.
League of Legends
League of Legends is one of the world’s largest esports, boasting regional leagues and an annual World Championship that draw massive crowds and are watched globally by over 100 million people. Highly competitive games like League of Legends have always featured cinematics that give their events more flair; however, recently Riot Games’ cinematics and events have come under criticism for lacking this element.
G2 dominated the LEC 2023 winter season and will be one of the teams to watch at Worlds. Key players such as top laner Odoamne and support Targamas remain intact; in addition, G2 have added Korean top laner Photon as well as Chinese Jungler Bo.
The team features an experienced roster and should experience growing pains as they adjust, yet are a strong contender to reach Worlds finals. In the meantime, they’ll practice hard at their Legion by Lenovo Esports Center in Frisco as well as compete in Mid-Season Invitationals.
Counter-Strike: Global Offensive
Counter-Strike: Global Offensive (CS: GO) builds upon the team-based action gameplay introduced by Counter-Strike when it debuted 19 years ago, expanding it by including new maps, characters, weapons and game modes as well as keeping all classic content.
Valve hosts and organizes the CS: GO Major Championships as the premier esports tournaments in CS: GO, offering prize pools of $2,000,000 or more. Two teams participate by playing best-of-three matches against one another in single elimination format.
Players in order to defeat an opposing team during a match must eliminate all members from it by killing all its members, known as trades or fragments. When one kills another player from one’s team, their trade or fragment gains added points towards winning the match – more trades means better chances at victory!
Complexity Gaming remains one of the top 10 teams in CS: GO despite losing numerous players, winning both ESL Pro League Season 16 and BLAST Premier Spring Groups 2023 as well as coming in first at DreamHack Melbourne 2023.
Fortnite first released as early access games in 2017 and quickly became an immense success since. Available across Windows, macOS, PlayStation 4, Xbox One and iOS platforms; with three distinct gameplay modes including Save the World, Battle Royale and Creative modes – Fortnite continues to make waves and grow evermore popular!
Epic Games takes cheating very seriously and takes swift action against anyone found engaging in it, banning players immediately upon detection. They also offer an in-game system where players can report cheaters and help each other identify those engaged in such activity.
Fortnite has even inspired celebrities to join in. NBA superstar Josh Hart recently collaborated with one of Fortnite’s players to design footwear featuring characters from the game and sell them on Fortnite store; players wearing them in-game could even win in-game prizes! Complexity Gaming launched this campaign as part of its strategy to reach and engage new audiences – specifically Gen Z gamers – through this strategy.